Tuesday, May 26, 2009

The Grand Design

Anyone who knows me knows that I can be a bit stubborn sometimes. No, really. This isn't always a bad quality though. In this case, I'm just too stubborn to let this blog fade into nothingness. So, while I don't have the news to end all news (getting a job), there are a few things to share.

For the past three weeks, I've been working as an online copywriter intern with mydeco.com. It's been an eye-opening experience. While I have worked on websites before, writing content and thinking up marketing opportunities, my experience is more on the conceptual end of things. More devising the concept, layout and messaging than writing reams of content and managing that content. So it's been a bit of an adjustment, but I've enjoyed learning a bit more about the technical aspects of developing and managing a website.

Of course, it's been more than content management. It's been a hell of a lot of writing as well. Everyday I do at least 3-4 hours of short, mid, and long copy writing. And the topics range from day to day as well. One day I could be writing a short bit of copy on fitness equipment, the next I could be writing a long piece on gardening tools for first time gardeners. Last week, I gained a whole new respect for the cuckoo clock as I wrote a lengthy piece on the history of this quirky clock - the origins of which date back to the early 1600's! Who knew?

Basically, this internship has so far been everything I was looking for: experience managing website content while continuing to hone my craft as a long copy writer. If there's time, I'm hoping we will be able to throw in some branding work as well. In the past, I've been the writer to implement branding, but haven't really been too involved on the higher strategic work. Should be a good challenge.

I'm still applying for the few copywriter positions that are out there in London. But they are still pretty few and far between. Got to stay hopeful though. And, while I can't elaborate right now, it's feeling like my luck may be changing. Of course, my Dad always said, The harder you work, the luckier you get. Go get some.