The Waiting Game
It's been business as usual over the past few weeks, with my time being split between working as an online copywriter at mydeco, hunting down new copywriter job openings and "celebrating the amazingness of life" in London over pints with friends (thanks to my mydeco colleague, Ms. Clare Saxon, for the great quote). My role with mydeco has evolved over the past week to include writing their brand guide. I have some experience implementing brand guidelines but this is the first time I've worked on the high-level strategic planning for a brand guide. We've only begun what could be a lengthy project, but I feel we're already making good progress. The most enjoyable part of the process is being able to put forward my idea of what the mydeco brand is all about. As a relative outsider, I'm hoping I can bring some clarity to the process of simplifying what is a complex product offering. For better or worse, I'm still playing the waiting game with a few job app...