just add maple syrup

Wieden + Kennedy do it again. Love the technique. What a creative way to meet the brief (which I imagine was along the lines of 'show our entire range of products, focusing on the Civic') while producing a music video that you have to see again and again to take it all in. Great track selection (supposedly it's a remix of 'Atlas' by Battles) and mix of SFX. My faith in creative advertising is restored.

Another classic Hockey Canada TV spot from DDB Canada. I'm sure every hockey fan can identify with this, although it makes me kind of glad I just collected autographs as a kid.

This was part of a campaign done by DDB Canada a few years ago to remind parents that there's no need to throw coffee cups at teenage referees during peewee hockey games. It's a great example of the "great ideas come from anyone" philosophy as the insight originally came from an account manager. I think he's helping to run Zulu Alpha Kilo in Toronto nowadays. Nice work, Scot.