just add maple syrup

I was just thinking to myself "Hmm, what ad can I talk about today?" when I came across a great new campaign for Kidsport by DDB Vancouver. Being a Vancouver boy myself, I remember reading about sports being cut back at schools in the area over the years, so this campaign is addressing a real concern. And I can think of no better agency to handle it. Building on their experience with the Hockey Canada campaign and the BCSPCA campaign , they've come up with another grand slam. If you think that's a wrestling move, you desperately need to watch the spots here and check out the website is here. Also, I'm glad to see Vancouver/Canada getting some well-deserved recognition in the UK. Nice work, DDB.

Another classic Hockey Canada TV spot from DDB Canada. I'm sure every hockey fan can identify with this, although it makes me kind of glad I just collected autographs as a kid.

This was part of a campaign done by DDB Canada a few years ago to remind parents that there's no need to throw coffee cups at teenage referees during peewee hockey games. It's a great example of the "great ideas come from anyone" philosophy as the insight originally came from an account manager. I think he's helping to run Zulu Alpha Kilo in Toronto nowadays. Nice work, Scot.