The Passion of the Wine
I just came across this radio spot for the LCBO (Ontario's government-run liquor store) from GJP Advertising and something just doesn't sit right with me about it. The announcer's voice is way too monotonous to make the bland "informative" part of the spot interesting. So it took me a few listens to understand that this spot is all about the "passion" of Spain, which is represented by an irate Spanish woman whose date has shown up two hours late for dinner. I'm guessing the inspiration for the character was Penelope Cruz's character in Vicki Christina Barcelona. And it's not far off. I'm just wondering what this has to do with the wines of Spain and Portugal. I know it's always easier to critique than create, but I think the concept could have used a better execution. I wonder if they explored how a regular Ontario couple would be affected by the passion of the wines of Spain and Portugal, setting up a scenario in which a white-as-mo...