Turn The Forecast Up To 11
Orange Mobile is most famous for their Orange Wednesday promotion in this country, which entitles any Orange subscriber to bring a friend to a movie for free. Every Wednesday around the mydeco office, you can hear non-Orangers on bended knee, beseeching their Orange friends to take them along to the latest movie screening. Now it looks like Orange is hoping to get people sharing music too. While only available to Orange subscribers, the new Monkey tariff allows you to download free music onto your mobile and share it through playlists. To get the word out about Monkey, Fallon has created this mock TV weather forecast in which a rather bland weatherwoman describes the shifting trends in music and what to expect for the weekend. As campaign longevity goes, this one could last forever. Checkmark for that. Also, I like how they contrast the staid weatherwoman with the cheeky writing; the spot sneaks up on you - kind of like the weather in this country, although this gave me a smile. Can...