just add maple syrup

Orange Mobile is most famous for their Orange Wednesday promotion in this country, which entitles any Orange subscriber to bring a friend to a movie for free. Every Wednesday around the mydeco office, you can hear non-Orangers on bended knee, beseeching their Orange friends to take them along to the latest movie screening. Now it looks like Orange is hoping to get people sharing music too. While only available to Orange subscribers, the new Monkey tariff allows you to download free music onto your mobile and share it through playlists. To get the word out about Monkey, Fallon has created this mock TV weather forecast in which a rather bland weatherwoman describes the shifting trends in music and what to expect for the weekend. As campaign longevity goes, this one could last forever. Checkmark for that. Also, I like how they contrast the staid weatherwoman with the cheeky writing; the spot sneaks up on you - kind of like the weather in this country, although this gave me a smile. Can...

Last night, I was talking with a flatmate when we were both stalled mid-sentence by this ad for Orange's RockCorp . The rapid morph-like progression through hundreds of people was impressive enough to make us stop and stare, which is the first aim of any TV spot, isn't it? And our interest was paid off when it came to the line at the end about the Orange volunteers being rewarded with a couple of free concerts. I couldn't help but think, "Awesome." Great stuff from Fallon and Orange. (Hope you had something to do with this Noel!)