The Reports Of My Death...
The written word is dying; at least the long-winded word. Along with magazines and broadsheet newspapers, long copy ads are struggling to find an audience. It's not surprising, especially considering the rising tide of communication mediums like twitter and facebook. Even most emails rarely pass the 200-word mark nowadays. And for good reason. There's too much to get done. There's never enough time. And the last thing you want to do is spend your fleeting free time reading some self-satisfying sales pitch from an overpaid advertising "writer". And then this ad comes along. Long live long copy. Creative Credit Agency: Leo Burnett Company , Toronto Client: The Bessie Awards Show 2007 Creative Directors: Judy John, Israel Diaz ...