Dance, Dance, Revolution

This video has been on my mind lately. Besides being downright awesome, it's a great lesson for viral and online marketing: fun is contagious. It's that simple. Create something that's entertaining and engaging, and people will want to share in it.

By the way, this video is from a great little festival called Sasquatch, which goes down every May about 2 hours outside of Seattle. Last year, The Flaming Lips closed the show with a classic UFO set, featuring a flying saucer lighting rig that had half of Washington State believing in aliens. Definitely worth the trip.