Nike - Chalkbot

Just brilliant.

Comments

Post a Comment

Popular posts from this blog

Top 20 Songs of 2013

Image
20. Delorean - Spirit 19. Darkside - The Only Shrine I've Seen 18. Generationals - You Got Me 17. Daft Punk ft. Panda Bear - Doin It Right 16. Phoenix - S.O.S. in Bel Air 15. Volcano Choir - Dancepack 14. Blood Orange - Chosen 13. Mazzy Starr - Common Burn 12. Edward Sharpe and the Magnetic Zeroes - All Wash Out 11. Youth Lagoon - Mute 10. The National - Graceless 9. Kurt Vile - Was All Talk 8. Daughter - Tomorrow 7. London Grammar - Strong 6. Local Natives - Heavy Feet 5. Deerhunter - Back to the Middle 4. VV Brown - Faith 3. Rhye - Three Days 2. Arcade Fire - Afterlife 1. Disclosure ft. London Grammar - Help Me Lose My Mind
Read more

British-ism of the Week (23/02/09)

"Alright" (British saying) Similar to the previous British-ism, "alright" is a way of saying hello and asking how someone is doing packed into a single word. Although there are some folks who prefer saying the whole phrase, as in, "Are you alright?" In Canada, I'm used to saying and hearing the phrase "How's it going?" knowing that the person is just saying "hello". So it shouldn't have been too much of a surprise to hear, "Are you alright?" But something about the phrase crosses the realm of rhetorical greeting and lands in the realm of sincere, sympathetic question. I guess it's because I'm used to people asking "Are you feeling alright?" when someone looks depressed or upset. I say all this because the first few times I was asked, "Are you alright?" I had to take a look in the mirror to see if I'd gone pale. It didn't help that I had just moved to London and was feeling a bit ...
Read more

Write The Future - Nike

Once again Nike gets it right. This time for the 2010 World Cup. I haven't seen a sports ad that truly captures the impact of a game like this in years. The last campaign I can think of that comes close is the Sports Illustrated 'You may not get it, but our 6 millions subscribers do' campaign. That campaign may get an edge as it was a print campaign that managed to capture all the suspense and drama of sports without any live action, but you still have to give full credit to the way this ad covers every imaginable impact that the World Cup could have, even if it's a tad exaggerated, which is part of its charm. Still, I don't think Rooney will be living in a trailer if all goes awry in a month's time, but considering that the English love their footie like Canadians love our hockey, it's not completely impossible, unlike England winning the World Cup. Oops.
Read more