The written word is dying; at least the long-winded word. Along with magazines and broadsheet newspapers, long copy ads are struggling to find an audience. It's not surprising, especially considering the rising tide of communication mediums like twitter and facebook. Even most emails rarely pass the 200-word mark nowadays. And for good reason. There's too much to get done. There's never enough time. And the last thing you want to do is spend your fleeting free time reading some self-satisfying sales pitch from an overpaid advertising "writer".And then this ad comes along. Long live long copy.
Creative Credit
Agency: Leo Burnett Company , Toronto
Client: The Bessie Awards Show 2007
Creative Directors: Judy John, Israel Diaz
Copywriter: Steve Persico
Art Director: Anthony Chelvanathan
You do see them every now and again on the tube, and I'm the kind of guy who likes to read every last word. It's the only time I'm anxious for the train *not* to arrive.
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