Monday, July 20, 2009

Visit Wales - Holidays Unpackaged

Weiden + Kennedy successfully held off Grey London's attempt to win over the £7.5 million Visit Wales account. Taking a look at this spot, I can see why. The open-minded and easy going "Holidays Unpackaged" theme does a nice job of selling the area's amenities, including the fact that they make many of their own goods in Wales - even wine. Who knew?

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