Monday, July 6, 2009

We Are Confused

Unlike the Pringles banner ad, this Cannes-winning print ad has the whole advertising world scratching their heads wondering how it snuck into the running, let alone won the Press Grand Prix. Maybe I'm missing something, but this ad has nothing on last year's Cannes Press Grand Prix for Tide below. If you can't make out the image, it shows a sea of white-uniformed football players taking on a group of red-uniformed football players - Tide vs. Ketchup. Who says there are boring products?

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