We've been told for years that real men drink beer. Now it seems that real men actually prefer... lite beer? If you've ever been unfortunate enough to taste the piss water known as Miller High Life, you know that the last thing it'll put on your chest is hair. You're more likely to wind up with some well-developed man boobs, which also happen to be the closest you'll be getting to real boobs as long as you have the stench of High Life on your breath.
My personal taste in beer aside, it seems yet another beer company has trod out the ol' "real men do _______, and they also drink our beer" line of thinking for their latest campaign. And it's gone over well, winning some high esteem from award shows like Cannes. But haven't we seen this done to death already? Sure, the executions are reasonably funny, but the strategy is pulled straight from the waste basket of any other American beer company's ad agency. At least put a twist on it, like the famous-for-good-reason Real Men of Genius campaign. Until you come up with something like the Foot-Long Hot Dog Inventor, don't even bother, Miller. It's just a waste of money, kind of like your beer.
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