As Ogilvy Brazil show us here, a tried and true strategy for National ______ Appreciation Day is to imagine a world without _______. The glimpse of the absurd world that is created by this line of thinking never fails to amuse. This ad is no different - replacing the typical garage rock band with a fusion of classical and folk instruments. Is it just me, though, or are you kind of curious about this band? The harp is especially cool again, ever since husband Doug ripped it up on Flight of the Conchords. Along with the bagpipes and accordion, throw in an 808 drum machine and you could have the next Architecture In Helsinki.
Advertising Agency: Ogilvy, São Paulo, Brasil
Creative Directors: Anselmo Ramos, Fred Saldanha
Head of art: Denis Kakazu
Art Director: Érico Braga
Copywriter: Rafael Donato
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