Brilliant 'choose your adventure' style campaign from AMV/BBDO for the London Met Police aimed at reducing knife crime. Love the fact that they reward the user with a music video - although, from the comments, it sounds like this Chipmunk guy isn't everyone's favourite MC. Either way, an engrossing campaign that can actually make a real difference. It was the awarded the Creativeshowcase for August. Read about it here.
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