Turn The Forecast Up To 11

Orange Mobile is most famous for their Orange Wednesday promotion in this country, which entitles any Orange subscriber to bring a friend to a movie for free. Every Wednesday around the mydeco office, you can hear non-Orangers on bended knee, beseeching their Orange friends to take them along to the latest movie screening. Now it looks like Orange is hoping to get people sharing music too.

While only available to Orange subscribers, the new Monkey tariff allows you to download free music onto your mobile and share it through playlists. To get the word out about Monkey, Fallon has created this mock TV weather forecast in which a rather bland weatherwoman describes the shifting trends in music and what to expect for the weekend.

As campaign longevity goes, this one could last forever. Checkmark for that. Also, I like how they contrast the staid weatherwoman with the cheeky writing; the spot sneaks up on you - kind of like the weather in this country, although this gave me a smile. Can't say the same about the near constant cloud cover and ever-impending rainfall.

There's also the strange last line from the weatherwoman, "Chicka-chick-ah." Something oddly intriguing about it that makes you ask yourself, "Did she just say that?" A small touch but a nice way of adding interest to what is a mostly deadpan delivery.

All in all, I think it's a winner; most importantly because people will be looking forward to the next report, and the next strange utterance from our forecaster. I'm predicting high praise over the coming weeks for Fallon and Orange.

Comments

Post a Comment

Popular posts from this blog

British-ism of the Week (23/02/09)

"Alright" (British saying) Similar to the previous British-ism, "alright" is a way of saying hello and asking how someone is doing packed into a single word. Although there are some folks who prefer saying the whole phrase, as in, "Are you alright?" In Canada, I'm used to saying and hearing the phrase "How's it going?" knowing that the person is just saying "hello". So it shouldn't have been too much of a surprise to hear, "Are you alright?" But something about the phrase crosses the realm of rhetorical greeting and lands in the realm of sincere, sympathetic question. I guess it's because I'm used to people asking "Are you feeling alright?" when someone looks depressed or upset. I say all this because the first few times I was asked, "Are you alright?" I had to take a look in the mirror to see if I'd gone pale. It didn't help that I had just moved to London and was feeling a bit
Read more

Something Rotten From Denmark

Image
This is a transit ad I saw on the Tube today. My apologies for the poor quality. I took the photo with my iPhone from afar. To get any closer would have meant crawling over a group of girls and I really don't feel like being deported on sexual harassment charges. Or any charges, for that matter. Anyway, it's an ad promoting the liberating culture of Copenhagen, Denmark, which encourages Londoners to "Free the Dane in you." If you can't tell, freeing the Dane in you seems to involve wearing a white robe and holding orange slices over your ears like an escaped mental patient who has just stolen their pyschiatrist's heart-smart breakfast. Also, the red "starburst" in which the sub-headline is placed seems to resemble a splatter of blood more than anything. Maybe this is a subtle reference to the Tourism Denmark logo, which is a heart with cross-sections cut out of it? Either way, the last thing this ad does is inspire me to be a free spirit in Denmark.
Read more

British-ism of the Week (Or So) - Skint

You have to love the British way of adding a touch of class to even the most embarrassing things in life - like being broke. While most people would say they were kind of broke, running low, short on cash or just plain poor, the Brits have come up with the delightful word "skint," as in, "I'm a tad skint this week. Want to share a half pint of Fosters?" It almost makes it cool to be poor. That's it, poor is the new black. Actually, thanks to our current economic apocalypse, it's kind of true. 5/5 crumpets (for how uniquely British it is )
Read more