Turn The Forecast Up To 11

Orange Mobile is most famous for their Orange Wednesday promotion in this country, which entitles any Orange subscriber to bring a friend to a movie for free. Every Wednesday around the mydeco office, you can hear non-Orangers on bended knee, beseeching their Orange friends to take them along to the latest movie screening. Now it looks like Orange is hoping to get people sharing music too.

While only available to Orange subscribers, the new Monkey tariff allows you to download free music onto your mobile and share it through playlists. To get the word out about Monkey, Fallon has created this mock TV weather forecast in which a rather bland weatherwoman describes the shifting trends in music and what to expect for the weekend.

As campaign longevity goes, this one could last forever. Checkmark for that. Also, I like how they contrast the staid weatherwoman with the cheeky writing; the spot sneaks up on you - kind of like the weather in this country, although this gave me a smile. Can't say the same about the near constant cloud cover and ever-impending rainfall.

There's also the strange last line from the weatherwoman, "Chicka-chick-ah." Something oddly intriguing about it that makes you ask yourself, "Did she just say that?" A small touch but a nice way of adding interest to what is a mostly deadpan delivery.

All in all, I think it's a winner; most importantly because people will be looking forward to the next report, and the next strange utterance from our forecaster. I'm predicting high praise over the coming weeks for Fallon and Orange.