Tiger's resurrection begins

Considering the global hate-on Tiger Woods created when his countless extramarital affairs came to light, it was no surprise that most of his corporate sponsors turned tail and ran. What was surprising was who stayed: Nike.

After seeing Woods make his feeble apology at the worst press conference ever planned, I remember being unsettled by the sight of the Nike representative solemnly standing by his side. I couldn't imagine how they were going to pull off what would have to be the greatest PR comeback ever attempted. But after seeing this first step in Tiger's long road back, I believe.

For insightful critiques from some of Canada's top creatives, check out this article from Marketing Mag here.