1 Y&R New York Job (0.17 seconds)


I can't get enough of the brilliant simplicity of this job seeking campaign by copywriter/director Alec Brownstein. Taking advantage of the egos of creative directors and the fun of Googling yourself (it just sounds dirty, doesn't it?), Brownstein bought ads under 6 New York creative directors' names so that his ad would come up at the top when their name was searched. The total cost: $6. Brownstein's campaign of the moment didn't just get him a job at Y&R New York, it also got him on the CBS Early Show.

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