Wieden + Kennedy do it again. Love the technique. What a creative way to meet the brief (which I imagine was along the lines of 'show our entire range of products, focusing on the Civic') while producing a music video that you have to see again and again to take it all in. Great track selection (supposedly it's a remix of 'Atlas' by Battles) and mix of SFX. My faith in creative advertising is restored.
Saturday, January 30, 2010
Everything is everything
Labels:
ad,
branding,
civic,
commercial,
honda,
tv,
w + k,
w and k,
wieden + kennedy,
wieden and kennedy
Friday, January 15, 2010
We trust harder
The Weiden + Kennedy Optimism blog is always good for inspirational articles, ads and ideas. Case in point: this excerpt from ex-Avis CEO Robert Townsend's business guide, Up the Organization, describing the process by which DDB sold through the 'We try harder' campaign.
Moral of the story: A little trust goes a long way.
Moral of the story: A little trust goes a long way.
Tuesday, January 12, 2010
The rich white men fight back
Sunday, January 10, 2010
No babies, models or animals were harmed in the making of this blog post
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