If You Can't Find It, Look Harder

Years ago, a good friend of mine passed on the one piece of advice he had ever been given on what makes a great ad. His graphic design professor at Concordia University in Montreal had once upon a time been tasked to come up with a poster to promote a lunch at the United Nations. His ad? Simply: lUNch. The advice: there is always an idea in your message, you just have to look hard enough to find it. Now, there are hundreds of great ads that follow this advice, but it has been awhile since I've seen any as good as these print ads for British Airways by BJL, Manchester, UK. They're refreshing examples of visually applying the professor's advice. (And not just because one of them features a pint of Guiness.)

P.S. Where the hell are you, Nick Hammond?



Advertising Agency: BJL, Manchester, UK
Creative Director: Gary Fawcett/Lisa Nichols
Art Director: Gary Fawcett
Copywriter: David Forster
Illustrator: Gary Fawcett