Evian's latest ad, "Roller Babies" has been popping up on facebook lately, so I was figured it must be worthy of all the attention. Nope. It's just another gimmicky babies-acting-like-adults spot, banking on people's "Awwww" reflex.
The message is "Live young" - taken to the extreme. In my mind, they kind of overshot their goal. I'm not sure anyone really wants to feel like they have no control over their bowel movements, no matter how soft their butt may be. And the CGI is pretty dreadful too.
They really should have cut the production down to a 30-second spot so they could spend a little more money making the babies look less creepy. I have to think that a few expecting women out there are looking down at their belly with some unease after seeing this debacle.
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