Y&R New York and Office Depot bring us the Recession Aggression Bag. Designed for small business owners so pissed off at the economy that they want to punch it in the face, the Recession Aggression Bag has many cathartic possibilities, including "Look it in the eye and tell it it's ugly," "Be nice to it, then turn around and stab it in its back" and, of course, "Call it on the phone and keep hanging up."
The mock-infomercial concludes with a call-to-action to visit thesurvivalofthesmartest.com for some real relief. It's an Office Depot microsite, specifically designed for small businesses. As long as the advice and discounts have some real value for small business owners, I think this campaign has great viral potential and could help Office Depot "not only survive but thrive" this year.
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