This is another great example of a fresh perspective on a pretty boring product. In this case, it's a print campaign heralding the clutter-capturing skills of IKEA storage units. I mean, storage units. On first glance, it doesn't get much more boring than that (no matter how "unboring" they call their stuff). So kudos to the creative team at DDB Germany/Dusseldorf for persevering, and bringing the epic domestic battle between order and chaos to life in such a creative and humourous way.
Creative Credits
Advertising Agency: DDB GERMANY DÜSSELDORF
Copywriter: Dan Strasser
Art Director: Dan Strasser/Danilo Farah
Photographer: Hans Stark
Point of interest: I notice that Dan Strasser was involved in this project (as writer and art director, no less). I'm assuming this is the same Dan Strasser who has been ripping it up at DDB/Vancouver recently? He looks kind of like Weird Al Yankovic. But not at all, of course.
LOVE these.
ReplyDeleteLove this idea! We could have used it to win our viral competition. Oh wait, we did win, hooray! Love the blog, when you told me it was about advertising I was dubious, but its most entertaining! Maple syrup! -_-*
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